Trovo has a new ad automation tool

Despite not being as big as YouTube or Facebook, Trovo is Twitch‘s direct competitor in the game streaming market and to improve its relationship with its influencers, Tencent’s platform has a new ad automation tool.

Currently with 600,000 active influencers on the platform, Trovo announced a technology called Uplify, which aims to help brands and content creators improve their monetization with interactive ads.

According to the platform, with Uplify’s technology, creators will have the chance to be more assertive in reaching a specific audience, monetizing their content on a cost-per-view basis.

“Our mission is that every single one of our influencers, from the smallest to the biggest, is able to make a living from their passion. The deal with Uplify doesn’t discriminate against influencers by the size of their audience.”
Felipe Pastenes, global business development manager at Trovo

Uplify’s technology can be used on Trovo, Twitch and YouTube.

Trovo’s ways of monetizing

As a growing platform, Trovo already has multiple ways for influencers and content creators to earn money from their videos. In addition to audience contributions (with channel subscriptions and one-time contributions), Tencent’s platform also offers “sponsorship” options, with specific campaigns for some games or for general content in monthly events with different goals for influencers.

There’s also Trovo 500, the platform’s partnership program. With it, the top 500 streamers on Trovo get cash prizes every month, according to their position in the ranking, following certain criteria, such as: