Elon Musk wants to turn X into a live streaming platform like Twitch

For many, Elon Musk ended Twitter after buying it and making several unpopular changes to the social network. But in the entrepreneur’s mind, X, as it is now called, has the potential to be transformed into a live streaming platform like Twitch.

Testing the social network as a live streaming platform for some time, especially for games, Elon Musk revealed his plans for X to enter the market competition currently dominated by Twitch.

At the beginning of this year, in another 3-hour broadcast of Diablo 4, a game that Elon Musk has repeatedly stated that he is a big fan of, the businessman revealed what is being developed at X for the live streaming sector.

Ads on X

With the aim of transforming X into an even more complete platform, Elon Musk wants to add functions that are already well known on other live streaming platforms, such as ads during the video, tipping and subscriptions.

“We’re just starting to add in video ads with a similar thing to YouTube where you can skip ahead after five seconds, and we also want to reduce the amount of latency with the streaming,” said the businessman.

Elon sees this as an opportunity to regain some of the advertiser interest lost after his several changes to the platform.

“Any advertising that’s in your replies, so if you were to post a stream, any advertising that’s in the replies, you get all the previous… all the advertising revenue. So sometimes that can be quite a lot,” he explained.

Tipping and Subscriptions

Furthermore, Elon Musk also wants to transform X into an attractive platform for streamers and content creators by improving the form of monetization for live broadcasts, making it more similar to other already popular platforms.

According to the businessman, the streamer may have subscribers, who “will pay a euro a month or something”, and these subscribers may receive benefits. For Elon, one of these benefits is chat only for subscribers, where the streamer can allow only viewers who subscribe to their channel to be able to interact in the chat. This function already exists and is quite popular on Twitch and YouTube.

It’s worth remembering that, even before Elon Musk arrived on Twitter and transformed it into X, with his plans to make it more attractive to the streamer community, previously, the platform used an integration with Periscope to allow its users to broadcast live on the social network. Despite being popular for a period, the platform quickly lost strength in the live streaming market.

Gamohol