YouTube: Top 10 most followed channels of 2023

YouTube is one of the most democratic and eclectic platforms on the internet today, opening up space for content creators to showcase their projects, streamers to broadcast live and even for big brands to better interact with their audience and clientele.

But what is the biggest channel on YouTube, in terms of number of followers?

YouTube Monetization — Picture: Sprout Social

If you quickly thought of an American content creator, you were wrong. According to Forbes India magazine, the most followed YouTube channel in 2023 is from T-Series, India’s largest record label and film producer.

In its content, the T-Series channel displays video clips, interviews, films and trailers, with several languages available to the public, but the majority of its more than 19 thousand videos in HIndi.

Channels from big brands even gain strength among the 10 most followed on YouTube, leaving some big names of content creators out of the list.

India’s YouTube Domination

While English-language channels still dominate among the most followed on YouTube, their origins are no longer predominantly American and India has been showing its strength, appearing with 3 channels in the Top 10 of the most followed on the Google’s video platform, all from large companies and brands from the Asian country and with content predominantly in Hindi.

The United States is still the majority, with 5 channels among the 10 most followed on YouTube, including the channel of MrBeast, the most followed content creator on the platform.

Check out the Top 10: