Will Kick be bigger (and better) than Twitch?

Kick is giving the streaming world what to talk about! Twitch‘s latest competitor in the field of live streaming platforms is trying (and succeeding) to conquer a good slice of this market with all its might. But will it manage to be bigger and better than the Amazon platform?

The answer to that question may not be so simple, as many other platforms have tried to knock Twitch off its reign and have failed miserably.

Kick’s potential exists and between successes and failures, the platform has listened to streamers’ requests to deliver a fairer and better service for the streamer and the audience.

Kick’s differentials

Despite still having a much smaller user base than Twitch, Kick has caught the attention of streamers and content creators for what matters most: money.

The new platform offers a 95% revenue distribution for the streamer. That is, Kick gets only 5% of channel subscriptions.

The slice is much larger than Twitch’s current 50-50 system and even larger than the 70-30 offered from YouTube.

Additionally, Kick’s community guidelines are much looser than Twitch’s. For example, streamer Adin Ross, in a live broadcast, jumped from the Super Bowl to porn website pages and suffered no retaliation from the platform. On Twitch, this would be a serious violation of Community Guidelines and Adin Ross’ channel would potentially be banned.

Trainwreck, Kick’s main spokesperson currently, has already stated that Kick will update its terms of service for a better understanding of the community and also guarantees that there will be no unexplained suspensions on the new platform.

With these two differentials alone, Twitch is already experiencing a true exodus of some of its biggest streamers, not only for Kick, but also for YouTube Gaming. But how much will that really affect Amazon’s platform? Only time will tell…

For new streamers

Alright, Kick looks like a real paradise for big streamers, who, no matter where they are, already have a huge following. But what about newbies?

Well, Kick also wants to be a great place for new streamers and guarantees that it will present a better tool for discovering new channels, something highly criticized on Twitch.

The system, according to Trainwreck, will be similar to that used by TikTok.

Also, being a new platform, still growing and still under development, Kick can indeed highlight some currently unknown (or not so big) streamers and raise them to stardom.

With all its differentials focused on the creator and a better relationship with the platform, Kick can indeed be a turning point in the career of a new streamer and, who knows, bring us the new Kai Cenat, xQc and Amouranth from Kick.

Gamohol