Twitch: Streamers and viewers complain about the amount of ads on the platform

Ads on Twitch live streams have always been the subject of criticism, but lately, streamers and viewers on the Amazon platform are reporting abuse in the amount of ads being served and have complained about the issue, pointing to it as the main problem on Twitch today.

The amount of ads served during live streams on Twitch increased to the point of becoming a problem after the implementation of the Ad Incentive Program, which offers a higher revenue share to the streamer for a longer period of advertising.

Recently, Twitch users, whether streamers or viewers, have taken to other social networks, such as Twitter, to complain about ad abuse on Amazon’s platform and reiterate their desire to switch to competitors such as Kick and YouTube.

In some cases, Twitch users have reported queuing up to 10 ads at once on a live stream. With that, most streamers encourage their audiences to use Adblockers in their streams.

Twitch promises changes

Despite not being recognized as a company that listens to its users’ complaints, Twitch does promise changes.

Amazon’s live streaming platform recently changed its CEO and he, Dan Clancy, has already warned that changes are being studied for the placement of ads in live transmissions, but without losing the objective of the Ad Incentive Program, which can benefit, especially, smaller streamers.

According to Dan Clancy, the platform also promises a new way of displaying ads before broadcasts, the so-called Pre-Roll Ads. For the CEO of the platform, Pre-Roll Ads are one of the main problems for users to discover new channels, since, when switching channels to which they are not subscribers, viewers are always greeted with ads before transmissions.

Despite the good news, these changes still don’t have an arrival date on Twitch.

Gamohol