Twitch increases channel subscription prices in some countries

After cutting the share that streamers receive from channel subscriptions through Prime on its platform, adjusting for each country’s regional subscription value, Twitch has now announced a price increase on channel subscriptions and sub gifts in several countries.

The changes announced by Twitch

From March 28th, Group 1 subscriptions will become more expensive in Australia, the United Kingdom and Canada, while in Turkey the increase will affect all three groups of channel subscriptions.

Australia
- New price: A$8.99
- Old price: A$7.99
Canada
- New price: C$7.99
- Old price: C$6.99
UK
- New price: £4.99
- Old price: £3.99

In Turkey, the changes are as follows:

Group 1
- New price:TRY43,90
- Old price: TRY9.90
Group 2
- New price: TRY87.90
- Old price: TRY19.99
Group 3
- New price: TRY215.90
- Old price: TRY49.99

Active subscriptions, which have automatic renewal activated, will already be renewed with the new values and, according to Twitch, users from these countries who have active subscriptions will receive communication of the new values by email one month in advance.

This price update for channel subscriptions comes into effect months before the expansion of the Partner Plus Program, which will also reach affiliated channels that meet certain requirements, thus increasing the share of revenue from channel subscriptions on the platform.

The expansion of the Partner Plus Program will take place from May onwards.

This is the first time that channel subscription prices have been adjusted since their implementation on Twitch and it is not yet known whether prices will also be adjusted in other countries.

With the new prices, channel revenue in these countries is expected to also increase and, according to Twitch, the increase in revenue from channel subscriptions will help with the maintenance and development of the platform in the long term.