NimoTV: Platform loses 73% in audience one year after closure in 14 countries

In April 2022, NimoTV, the live streaming platform of the Chinese giant Tencent, through its subsidiary Hyua, ended its activity in 14 countries, including some large territories of its audience, such as Brazil, which was responsible for 60% of the audience of the platform, Indonesia and Thailand.

Now, a year later, the platform has seen a 73% drop in its audience, with over 50% decreases in audience across multiple categories and channels.

According to data from the StreamsCharts website, NimoTV had 2.1 billion hours watched between April 2022 and April 2023. The number is 63% lower in the same period before the closure of activities in several countries.

The closure of NimoTV in several regions also affected average daily viewers, which dropped by 73% in the last 12 months. The impact was felt in the channels’ average viewership, which dropped by 74%.

The most popular games on NimoTV

Even with all this drop in audience, “GTA V” remained the most popular game on NimoTV, achieving a total of 709.84 million hours watched between April 2022 and April 2023, an incredible 66.5% drop compared to the previous year.

The biggest drop was with “Mobile Legends”, which saw a 94% decrease in its hours watched following NimoTV’s regional restriction, which also affected the broadcast of the game’s official championship, known as MPL.

Despite this, some games have gained a larger audience. This is the case with “League of Legends”, currently the 3rd most popular game on Tencent’s live streaming platform. Between April 2022 and April 2023, Riot Games’ MOBA earned a total of 296.55 million hours watched, an increase of 50.7% year-over-year.

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Despite the sharp decline in its audience, NimoTV remains popular in North African and Southeast Asian countries, in markets such as Vietnam, Morocco and Tunisia.

Gamohol