In October, Kick drops in hours watched, but grows in active channels

Not everything is rosy when we talk about Kick, a live streaming platform that competes directly with Twitch. In October, after records in the previous month, the platform saw a drop in its audience, but an increase in active channels.

The platform’s biggest drop in the 10th month of the year was in its Peak Number of Viewers, which fell 60% compared to September.

Kick’s first setback

Since its official launch in January this year, Kick has had a very simple mission: to be a more attractive platform for both streamers and viewers, taking this audience away from what they consider its main competitor, Twitch.

Since then, thanks to the signings of major streamers, Kick has continued to grow its audience, but now in October, the situation has changed a little.

According to data from the StreamsCharts website, although the drop in hours watched was small, Kick saw a significant drop in its Peak Viewers.

At the end of the month, Kick had a total of 104.39 million hours watched, a 5% drop compared to September. At its peak in spectators, the drop was 60%, reaching 393,087.

Despite the negative result in terms of audience, Kick can celebrate growth in its base of active channels, albeit timid. In October, the platform reached 130,142 active channels, a growth of 2% compared to the previous month.

About Kick

With a look very similar to Twitch, Kick is a live streaming platform, focused on games, officially launched in January 2023. Its goal is to offer streamers better revenue for their content on the platform.

Kick’s investment comes from Stake, a very popular online casino platform and one of the main ones of its kind blocked by Twitch. With plenty of budget for the development of its platform, it also signed multimillion-dollar contracts with some of the biggest streamers in the world.

Among the streamers hired by Kick are: xQc, Adin Ross and Amouranth.