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Twitch: The 3 biggest Subathons on the platform

As the most popular live streaming platform today, Twitch has several particularities already rooted in its communities, whether among streamers or the audience. And one of these particularities is the Subathon, a live streaming marathon that can last up to a month, non-stop.

Quite popular among streamers, especially in September, when Twitch promotes Subtember, offering discounts for audiences to subscribe to the platform’s channels, a Subathon can generate large revenues for creators.

How a Subathon works

Twitch streamer
Picture: Courtesy (Adobe)

With the aim of gaining as many subscribers as possible for the channel, and thereby increasing the streamer’s monthly revenue, Subathon works in a very simple and direct way: with each new subscriber to the channel, more live stream time.

Of course, the larger your audience, the greater the chances of your Subathon lasting longer and thus gaining a greater number of followers.

With that in mind, some of Twitch’s biggest streamers have racked up big numbers in their Subathons.

Twitch’s biggest subathons

As we already reported here at Gamohol, Twitch has a new record holder for subscribers in one month, thanks to a Subathon. Yes, we are talking about Kai Cenat.

Kai Cenat Twitch record
Picture: Twitter @KaiCenat

In February 2023, the month in which Black History Month is celebrated, Kai Cenat gained an incredible number of 306 thousand subscribers during his Subathon, which lasted 30 days, starting on February 1st.

Before Kai Cenat, the Twitch Subathon record was held by Ludwig, who gained 282,000 subscribers on his channel during an uninterrupted 31-day broadcast between March 14 and April 13, 2021.

Among women, the record holder is ironmouse. The Puerto Rican Vtuber gained 172 thousand subscribers in its Subathon that lasted 31 days.

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