Meet the Streamer: Indeday
Indeday
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When did you start streaming?
I started streaming almost 2 years ago, still working on independent video games. I’ve always fought for independent games because they’re too little represented in France… Even if things are moving in the right direction!
What made you decide to start your own streaming channel?
I’ve always worked on Youtube, and Twitch wasn’t a platform that attracted me at first. It was my team members who made me realize just how far behind Youtube was when it came to live shows. Twitch had much more functionality and was much better at supporting streamers. Then it was my subscribers who kept asking for live shows 😀 So to please them and to get out of my comfort zone, I decided to give it a try. And they were right! I’ve been an addict ever since 😀
Do you work outside your streaming channel? If yes, what is it that you do?
I worked for a long time outside, often on building sites or in call centers. That’s when I lost faith in humanity 😀 I said to myself “I don’t ever want to do a job like this again, I want to find my own way”. On the one hand, it was a life-saver; it opened my eyes. Today, I live off Youtube and Twitch.
Was your family supportive of your streaming career?
Absolutely not. At least not at first. They didn’t hold me back either, even though my brother often “almost humiliated” me in the family because I didn’t have a “real job”, which wasn’t easy, but now that it pays the rent they still don’t consider what I do as a real job, but they respect me more than before.
Especially my mother, she really tries to understand and send me as much love as possible. Thanks to her
Did you feel any difficulties to grow your channel because of the language barrier? We all know that english speaking streamers/content creators are the biggest in the world…
Of course, it’s very complicated, especially since as French people we’re immediately labeled as “too expensive and not necessarily professional”, and I think they’re right. That’s the worst of it. I’m trying to break down this image and the ego of the streamers I meet when we talk about sponsorship and finance. The most important thing is to put yourself in the developer’s shoes and understand his motivations.
As French people, we’re often told we can’t take part in campaigns, or we’re simply not invited because we don’t speak English.
What was the turning point for you that made you realise you could make money and possibly make a living out of streaming?
This is a discussion with an independent developer, the developer of “City Game Studio” called Binogure.
One day he said to me “Antoine, you should start monetizing your content. It’s all very well to do it for passion, but you won’t be able to continue financing your channel if you don’t earn a penny”. A long discussion ensued, and that’s when I realized that my channel and I could actually interest people. Thanks again to him, he was a real guardian angel for me during the launch of my channel 🙂
You have created a group of streamers to help indie developers to promote their games.. When did you realize that this was something that could be good not only for the streamers but also for the developers?
I’ve always wanted to do more for the world of independent video games, and I’ve come to realize that we make a lot of mistakes on both sides.
Developers put all their time/budget into creating their game but often forget about marketing. As a developer once told me, “Even if you have the best game in the world, if no one hears about it, your game is dead.”
Streamers/youtubers talk about the budget before they even talk about the game, and don’t create a climate of trust. They’re so afraid of not getting paid that they do the job backwards and create awkwardness/mistrust.
As I progressed, I had a lot of contact with developers who told me how happy they were to have had good contact with you. Some were even stressed because they’d had setbacks before me. That’s when I said to myself that this couldn’t go on, the discomfort, the scams and the stress for streamers and devs had to stop. We’re all working in the same direction.
So now, with my network, developers don’t have to spend hours marketing. They contact me, and we talk about their games, projects and ideas. They know they have someone on the other side who understands them and is eager to help. Then we agree on a price, and all they have to do is wait for the payoff. They only have one person to contact in case of need, and they don’t have to pass on information to everyone. I take care of everything. The idea here is to act as a link between the developers and the streamers.
Developers can be sure that the work will be well done and that it will respect their budget, while streamers are supported in their stream and no longer have to worry about not getting paid. It’s a win-win situation!
Who are your biggest inspirations in the streamer community?
My biggest inspiration is Bob Lennon, a great Youtubeur/Streamer. To me, he’s the perfect example of what we should all be! This guy is able to have a blast with his community on any game. In an interview, he said something that really touched and inspired me. Let me quote him: “A video game is like a bicycle. If you’ve got the best bike in the world, from a top brand with the best possible equipment, but you’re riding on flat, smooth asphalt, you’re going to get bored very quickly. Me, I’d rather have an ugly bike in every color, but be able to go out into the fields, forests and mountains. Video games for me are like riding a bike.” This man is an inspiration to me in the world of video games!
What type of games do you like to stream?
I’m open to absolutely everything, but I stream almost exclusively independent video games. I have a huge passion for management/simulation and strategy games. But I’m always open to suggestions, because there are always great games to discover.
Did your audience change in any way what type of games you usually stream?
Of course, I’ve found that some games aren’t really suited to live play, some games work better and are more interesting in a video format, while others work better on Twitch. Viewers tell me clearly, it’s up to me to adapt, sometimes it’s up to them. What’s important is that it’s done intelligently and smoothly.
Did any game surprise you during a livestream? For better or for worse?
I have an incredible story to tell you, one day I had to sponsor a little game with no pretensions. It was just a little “minesweeper”, nothing original except that the grid represented a country. I had to spend 2 hours on the game. I admit that at the time I didn’t know how to make it interesting for such a long time. So I came up with an idea: “Play the extreme guy, the one who refuses to lose, the one who stakes his life on a game of Minesweeper”.
I put on fake sunglasses, played some epic music, and put myself 1000% into the game, because if you’re going to be ridiculous, you might as well do it bravely! The viewers thought it was excellent, I got a superb rise in stats, the atmosphere on the live show was crazy and I even got a donation of 1000€ at the end of the live show to encourage me to continue, to be as passionate as ever, even for small games like this one.
What was the funnier, most entertaining game you have ever played on your channel?
Without any hesitation the “Super Seducer” range – this game makes no sense and I think it’s brilliant! We all laughed a lot
What would you think is your greatest achievement as a streamer? Both personally and/or professionally?
I think my greatest achievement is the creation of my network, to be able to offer a meeting place without judgment, without obsession with statistics, to treat everyone the same, that was something I wanted to do for several years. The streamers and youtubers who decide to join my network give me their trust, and that’s what I’m most proud of, both personally and professionally. For them, I give 1000%, they know it and give it back as soon as they can.
What were your biggest mistakes when you started streaming?
Wanting to go too fast, looking at my stats during and after the live show and putting pressure on myself. It’s the perfect combo to knock out a beginner streamer.
Fortunately, I was well coached and quickly realized my mistakes.
What is your biggest goal as a streamer?
I’d just like to be able to make a decent living from what I do every day.
After the pandemic, the live streaming market stopped growing fast and got stuck on what it is right now… What do you think it needs to improve to get back to a growing community as it was a few years ago?
I think the system needs to be reworked to bring out new creators and stop always highlighting the same ones on the platform. For me, this is THE main problem that prevents us from working properly.
What tips can you give to starting streamers that you wish you had when you were starting out?
Don’t make the same mistakes I did, statistics are there to be analyzed and understood, so there’s no need to look at them every second 😀
Enjoy yourself and don’t try to please at all costs, just be yourself, that’s what people want to see.
What can someone expect from your live stream when they find your channel for the first time? Tell us in a small paragraph (or two).
I stream indie games, exclusively indie games! We have a lot of laughs, we tease each other, the idea is to be in a safe live environment while having fun!