YouTube: Viewers will be alerted to realistic AI-created content

With the current Artificial Intelligence craze, we are seeing the creation of several tools that help (or even replace) many day-to-day tasks, whether creative or not. And with that in mind, YouTube will now alert viewers about realistic AI-created content running on its platform.

On its official blog, YouTube revealed that content creators will have to disclose when realistic-looking videos have been created or altered by AI or another manipulation tool.

The new requirement will go into effect in Google’s video platform community guidelines sometime in 2024.

The measure was taken after the success of several videos and even songs, created by Artificial Intelligence, which create content that seems realistic but that never existed (or could not even exist) in reality.

Penalties for creators who continually fail to flag their content as AI creations range from removing the content, being unable to monetize the channel, and even being banned from the platform.

YouTube labels for AI-powered content

According to YouTube, the label of content generated by Artificial Intelligence on the platform will be made in two formats.

The first of these, which appears on all content created or altered by AI, will be a label in the video description panel, indicating that part of the video, or in its entirety, was created/altered by Artificial Intelligence.

The second label will be present in videos with more sensitive content, such as elections, current conflicts and public health crises. Here, the label of AI-created/modified content will be present in the video player.

It’s worth remembering that YouTube is also automatically labeling videos created with its own AI tools for creators.

YouTube also states that videos created or altered by AI that do not comply with the platform’s community guidelines, even if properly labeled by the creators, will be removed.