YouTube changes ad display rules for creators

Following the current scenario of livestreaming platforms, YouTube is also updating the rules and controls for displaying ads for its creators.

The new features, according to Google, will be introduced in the coming months for all creators on the platform.

What changes in YouTube ad control

To optimize revenue for creators and simplify settings and rules for displaying ads on YouTube, according to Google, the platform will now allow fewer options for creators when uploading videos.

Now, only the option to enable or disable ads before and after the video will be available. The other options, which include pre-roll ads, post-roll ads, and skippable and non-skippable ads, will no longer be available in the video publishing settings.

For live streams on YouTube, streamers will see a 60-second countdown alert for an ad to enter. With this, the streamer can choose to delay the display of the ad, if they wish, for 10 minutes.

If postponed, the creator can choose to display an ad at any point during the live stream using the Insert Ads button directly from the Live Stream Control Panel.

Creators’ reaction to the changes

For Google, most creators will not notice a difference in their next uploads, as these options are enabled by default by the platform (more than 90% of videos). But some creators have already reacted to the new changes on social media.

Among the comments, some criticized YouTube for these “unnecessary innovations”, pointing out that the changes actually further restrict creators and benefit the platform in the first place.

In an experiment this year, Google saw a 5% increase in revenue for creators who had non-skippable ads enabled, along with other forms of ads, on their videos, and just less than a 1% drop in watch time.

In the same experiment, Google observed that creators with pre-roll ads enabled, along with other ad combinations, saw 15% revenue growth and less than 5% drop in watch time.